
Local Action In Action
We’re a team of entrepreneurs, former in-house and agency leaders, and athletes who have joined forces to help international marketers navigate, stand out, and thrive at LA’s global sporting events.
Our average team member has over 20 years of marketing experience on the local, global, and sports stage, working with diverse startups, major brands, governments, non-profits, athletes, and celebrities across every major industry…
We’ve Been There. Here’s the Proof.
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Integrated Marketing
Client: Government of Switzerland
Challenge: Raise visibility for the world’s most innovative country among Texas business leaders.
Solution: We executed a dynamic X marks the spot roadshow campaign bringing Xtra to Texas via PR, experiential, radio, mobile OOH, sponsored events.
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Media – OOH & Radio
Campaign: World of Barbie
Challenge: Create buzz and awareness for The World of Barbie experience in Santa Monica Place, California.
Solution: Secured several OOH placements across LA and Santa Monica, as well as on KIIS radio and the iHeart streaming app to attract and engage audiences of all ages.
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Public Relations
Campaign: #WeThe15
Challenge:
Leading up to the 2021 Tokyo Paralympic Games, the International Paralympic Committee (IPC) sought to shift public perception of disability from viewing people with disabilities as either "superhuman" or "tragic." The goal was to celebrate the diversity and everyday reality of the 15% of the global population with disabilities, using the Paralympic movement as a catalyst for change.
Solution:
The team focused the campaign on portraying people with disabilities as part of everyday life worldwide, aiming to break down stereotypes and engage audiences in a genuine, proactive way that honors the disability community’s humorous realities and calls for change. Through strategic partnerships and global activation, the campaign combined authentic representation with consistent messaging to drive long-term cultural change. -
Content Development
Project: Rowdy Film
Challenge: Capture the rise of NASCAR champion drive Kyle Busch
Solution: Wrote and produced documentary starting Busch, providing an inside look both on and off the track. Includes interviews with high profile NASCAR names such as Jeff Gordon, Dale Earnhardt Jr among others.
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Experiential | PR | Influencer
Läderach
Challenge: Launch premium chocolate retailer in North America
Solution: We generated talk value with more than 100 articles and 70+ influencer partnerships to drive trial and awareness for the opening of 40+ retail stores across North America in the less than two years.
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Brand Identity
Bravazzi, Hard Italian Soda
Challenge: The design needed to reflect the fresh, vibrant, and playful spirit of modern Italy while also being sophisticated and memorable.
Solution: It draws inspiration from Italian Art Deco and comes alive with charming Italian phrases that showcases the brand’s fun and flirty personality.
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Celebrity | Influencer
Client: Alexander Graham Bell Association for the Deaf and Hard of Hearing Community
Challenge: Increase awareness and support for deaf and hard of hearing community
Solution: During ESPYS week, we partnered with the GBK Brand Bar and connected with more than 20 celebrity athletes to champion their impact and raise awareness and support around the Alexander Graham Bell Association for the deaf and hard of hearing community.
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Experiential | Video
Client: Enclustra
Challenge: Announce the US operations of fast-moving Swiss chip company
Solution: We celebrated the US arrival of Swiss-based fast-moving tech company Enclustra by creating their “Em-bed with us” creative campaign and launch event in San Diego.
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Community Advocacy & PR
Event: Rio 2016
Challenge: Reposition Paralympic movement in New Zealand and secure funding for the Rio 2016 team
Solution: Developed the Spirit of Gold® initiative that generated NZD $3.5m+ in non-government revenue, secured major partnerships (incl. Toyota, Cadbury, Visa) and created a framework for 150+ awareness and fundraising events nationally. Our broadcast strategy drew 2.2m+ TV viewers (42% of the population), increasing public awareness from 70% to 95%.