Local Action In Action

We’re a team of entrepreneurs, former in-house and agency leaders, and athletes who have joined forces to help international marketers navigate, stand out, and thrive at LA’s global sporting events.

Our average team member has over 20 years of marketing experience on the local, global, and sports stage, working with diverse startups, major brands, governments, non-profits, athletes, and celebrities across every major industry…

We’ve Been There. Here’s the Proof.

  • Truck driving past with activation of the ‘X Marks the Spot’ for the Government of Switzerland

    Integrated Marketing

    Client: Government of Switzerland

    Challenge: Raise visibility for the world’s most innovative country among Texas business leaders.

    Solution: We executed a dynamic X marks the spot roadshow campaign bringing Xtra to Texas via PR, experiential, radio, mobile OOH, sponsored events.

  • A digital bus display featuring the World of Barbie’s latest campaign.

    Media – OOH & Radio

    Campaign: World of Barbie

    Challenge: Create buzz and awareness for The World of Barbie experience in Santa Monica Place, California.

    Solution: Secured several OOH placements across LA and Santa Monica, as well as on KIIS radio and the iHeart streaming app to attract and engage audiences of all ages.

  • A billboard for the WeThe15 campaign featuring a model who uses a wheelchair.

    Public Relations

    Campaign: #WeThe15

    Challenge:
    Leading up to the 2021 Tokyo Paralympic Games, the International Paralympic Committee (IPC) sought to shift public perception of disability from viewing people with disabilities as either "superhuman" or "tragic." The goal was to celebrate the diversity and everyday reality of the 15% of the global population with disabilities, using the Paralympic movement as a catalyst for change.

    Solution:
    The team focused the campaign on portraying people with disabilities as part of everyday life worldwide, aiming to break down stereotypes and engage audiences in a genuine, proactive way that honors the disability community’s humorous realities and calls for change. Through strategic partnerships and global activation, the campaign combined authentic representation with consistent messaging to drive long-term cultural change.

  • Movie poster for ROWDY showing an M&M NASCAR making a sharp turn with smoke coming off the tires.

    Content Development

    Project: Rowdy Film

    Challenge: Capture the rise of NASCAR champion drive Kyle Busch

    Solution: Wrote and produced documentary starting Busch, providing an inside look both on and off the track. Includes interviews with high profile NASCAR names such as Jeff Gordon, Dale Earnhardt Jr among others.

  • Image of people in a mall watching grand opening of Läderach store in Toronto

    Experiential | PR | Influencer

    Läderach

    Challenge: Launch premium chocolate retailer in North America

    Solution: We generated talk value with more than 100 articles and 70+ influencer partnerships to drive trial and awareness for the opening of 40+ retail stores across North America in the less than two years.

  • Ad for Bravazzi features the latest drinks on the top half and a satisfied customer relaxing in a hammock on the bottom half of add.

    Brand Identity

    Bravazzi, Hard Italian Soda

    Challenge: The design needed to reflect the fresh, vibrant, and playful spirit of modern Italy while also being sophisticated and memorable.

    Solution: It draws inspiration from Italian Art Deco and comes alive with charming Italian phrases that showcases the brand’s fun and flirty personality.

  • Paralympian, Chuck Aoki and Local Action co-founder, Ryan Bowling, pose next to each other at the GBK Brand Bar during ESPYs week

    Celebrity | Influencer

    Client: Alexander Graham Bell Association for the Deaf and Hard of Hearing Community

    Challenge: Increase awareness and support for deaf and hard of hearing community

    Solution: During ESPYS week, we partnered with the GBK Brand Bar and connected with more than 20 celebrity athletes to champion their impact and raise awareness and support around the Alexander Graham Bell Association for the deaf and hard of hearing community.

  • Snapshot of attendees mingling at the Enclustra Em-bed with Us event in San Diego.

    Experiential | Video

    Client: Enclustra

    Challenge: Announce the US operations of fast-moving Swiss chip company

    Solution: We celebrated the US arrival of Swiss-based fast-moving tech company Enclustra by creating their “Em-bed with us” creative campaign and launch event in San Diego.  

  • New Zealand Paralympic employees pose at the Rio 2016 Paralympic Village.

    Community Advocacy & PR

    Event: Rio 2016

    Challenge: Reposition Paralympic movement in New Zealand and secure funding for the Rio 2016 team

    Solution: Developed the Spirit of Gold® initiative that generated NZD $3.5m+ in non-government revenue, secured major partnerships (incl. Toyota, Cadbury, Visa) and created a framework for 150+ awareness and fundraising events nationally. Our broadcast strategy drew 2.2m+ TV viewers (42% of the population), increasing public awareness from 70% to 95%.

Quiet on Set, Roll Sound,

Roll Camera, Action!